What is Skin-ification?
The SKIN-IFICATION of hair is a new approach to hair care that consists of treating your hair with the same care as your face, with formulas that use high quality skincare-grade ingredients - the type normally reserved for skincare products.
If you think of all the attention we direct toward choosing the right cleanser for our face, what about our hair? Do we read ingredients, do we make sure it addresses both scalp and hair?
For Odacité, treating hair with the same care as skin was a natural extension of our skincare expertise.
WHY IS SCALP CARE AS IMPORTANT AS SKIN CARE?
A healthy scalp is the foundation of healthy hair, therefore beautiful hair starts with paying attention to the scalp and its specific needs. Although it has the same structure as the skin, the scalp does have certain characteristics that make it very prone to distress. Colorings, pollution, stress, bad shampoo, over-washing, hair styling, dryer heat, product buildup...the causes of its imbalance are endless.
What characterizes the scalp is a high density of blood vessels – if you’ve ever had a scalp wound, you have experienced how much it bleeds – paired with a high density of hair follicles and therefore sebaceous (oil) glands.
For this reason your scalp needs specific dedicated care. A healthy scalp is free of dirt and product buildup so it can breathe, with a balanced production of sebum to create hair that is not too oily, not too dry. Healthy hair follicles also ensure good hair growth.
When your scalp is unhealthy, however, you’ll experience excessive oiliness, hair loss, and dryness—not to mention more serious problems like itching and peeling.
If the scalp is treated well, your strands will be silky and hydrated.
Stay tuned for our next launch on 3/24 to discover how our skincare expertise is ready to SKIN-IFY your hair.