Q: What inspired you to create The Tender Foundation?
Originally, Tender was a subscription box service that delivered self-care essentials tailored to each trimester of pregnancy; the idea was for every box sold we would provide a box of basics like diapers and wipes to mothers in need. I worked on this idea for over a year and finally I had this epiphany - I didn't care about selling a product, the only aspect I was super passionate about was the philanthropic side. That's how The Tender Foundation was born. We are driven by the desire to cultivate a community of care and our goal is to allow our mothers to shift their focus from surviving to thriving through our stabilization program. The stabilization program provides emergency assistance with bills, food, and essentials like diapers and wipes while connecting our mamas with long-term resources to help on their journey to self-sufficiency. We truly want our mamas to feel loved and empowered when we work with them.