It’s no secret - especially to our Paris-born, LA-dwelling founder Valérie Grandury - that American and French women don’t “skincare” the same. In France, bare-faced beauty dominates, while US beauty and skincare is more trend-based, always seeking the next big thing - no matter how complicated it is to achieve.
Read on to discover how to add that “je ne sais quoi” to your skincare routine to get that French glow!
The French rule: no rules!
From the French Revolution to “faire la grève”, the French are known to happily flout rules they dislike, and it shows in their beauty routines. French women are guided by instinct and hedonism, their routines focusing on the pleasures of the senses: luxuriant textures, intoxicating scents, and natural but potent formulas.
Bare skin, the best skin!
Marilyn Monroe vs. Brigitte Bardot: Two beauty icons who perfectly define the difference between the French and American way.
American women conceal their imperfections under makeup, with excessive cleansing sometimes becoming a part of their beauty routines. Unfortunately, over-cleansing then forces skin to produce more sebum, causing acne - which is then covered by more makeup.
French women love taking care of their bare skin, and one or two visible imperfections aren’t seen as a problem at all. A touch of “rouge à lèvres” to enhance the smile or a thin line of eyeliner to create a cat eye is enough for “La Parisienne” to feel sexy…
The "Pharmacie" culture
If you’ve been to France, you’ve probably noticed the pharmacies on nearly every corner. French women often purchase their cleansers, creams, and toners at pharmacies as they are excellent sources for clinical skin care products developed by renowned laboratories. These products are very efficient, but their formulas aren’t always as natural as we know they could be…
Un Gommage, s'il vous plaît
From a young age, French women are taught how to do a treatment called “Gommage”. Also performed by professionals in beauty institutes, Gommage is a practice known for removing dead skin and impurities without irritating the skin. Our new Bioactive Rose Gommage recreates this professional-quality treatment at home, using ingredients that do their magic in only 10 minutes! With the little brush provided in your pack, you can exfoliate and masque your face, eye contour, and lips for pro-level results without leaving your house (or flying to France!).
Get inspired by this skin care routine "à la Française"
- Gently cleanse your skin in the morning and before bed with the Blue Aura Cleanser, a potent no-rinse cleanser that makes this first and last step effortless and pleasurable.
- Apply a drop or two of your preferred Serum and massage it in with a Gua Sha stone. Don’t know which Serum Concentrate is for you? Pick yours here!
- Once a week, treat yourself with the Bioactive Rose Gommage: Apply it to your face, neck and décolleté. Refresh tired eyes by applying it to the eye contour, or or use on the lips for a smoothing, plumping effect. Depending on how long you let it sit, this treatment can be used as a Gommage or masque.
- Pour yourself a glass of wine and simply love the skin you have... that’s the proper French way!